How to legally protect my brand?

Practice Areas

At Merino & Associates, we protect and enhance the value of your ideas. Our practice areas range from trademarks and patents to trade secrets and copyrights, ensuring your competitive advantage.

Trademarks and Distinctive Signs

Building a strong brand begins with a precise strategy for selecting distinctive signs that can be effectively protected and registered. At Merino & Asociados, we guide our clients from the initial development stages to the defense of their trademarks in any jurisdiction. We provide strategic solutions to resolve conflicts, secure successful registrations, and safeguard our clients’ exclusivity in competitive markets.

Our comprehensive management includes filing, prosecuting, and maintaining trademarks, trade names, and industrial designs both nationally and internationally.

New Creations

Innovation is the core of progress, and at Merino & Asociados, we specialize in protecting it. From drafting patent and utility model applications to prosecuting and defending them, we design tailored strategies to maximize the commercial value of every invention.
 
With deep technical and legal expertise, we transform the most disruptive ideas into protected assets, ensuring our clients have a sustainable competitive advantage in a global environment.

Trade Secrets

In a world where information is power, protecting trade secrets is essential to maintaining competitiveness. At Merino & Asociados, we develop effective strategies to safeguard know-how, confidential processes, and any sensitive information driving our clients’ businesses.
 
From drafting confidentiality agreements to designing internal protection protocols, our approach ensures that intangible assets remain secure and out of competitors’ reach.

Copyright

Art, literature, and digital creativity are at the heart of the modern cultural industry. At Merino & Asociados, we provide comprehensive advice to protect and manage copyrights in a dynamic global environment.
 
We handle the registration, maintenance, and defense of literary, audiovisual, digital, and artistic works, enabling creators and businesses to maximize the value of their creations and ensure their integrity against potential infringements

Plant Varieties

Agricultural innovation is key to sustainable development, and at Merino & Asociados, we ensure that new plant varieties receive the protection they deserve. We manage the entire process, from initial application to the maintenance of rights, in compliance with national and international regulations.
 
Our experience in the sector guarantees that our clients’ exclusive rights are protected, allowing them to fully leverage their position in a global market.

Unfair Competition

Unfair business practices can jeopardize the sustainability of any company. At Merino & Asociados, we represent clients in unfair competition cases, helping them protect their markets against improper practices such as misuse of insider information, product imitation, or misleading advertising.

Our strategic approach combines in-depth legal knowledge with effective solutions to ensure a fair and balanced business environment.

Intellectual Property Litigation

When our clients’ rights are at risk, we act decisively. At Merino & Asociados, we have extensive experience in litigation related to patents, trademarks, copyrights, and other intangible assets.
 
Our attorneys design legal strategies tailored to each case, whether in court or through alternative dispute resolution mechanisms, always aiming for impactful and effective outcomes.

Regulatory Affairs

The success of a product in regulated markets depends on a strong strategy and efficient management. At Merino & Asociados, we handle the entire process of obtaining regulatory approvals for pharmaceuticals, cosmetics, food products, and medical devices.
 
Our approach ensures compliance with specific regulations, minimizing delays and risks so that products reach the market efficiently.

Transactional Intellectual Property

Intellectual Property not only protects assets but also generates strategic opportunities. At Merino & Asociados, we advise clients on the negotiation and drafting of technology agreements, licenses, franchises, and technology transfer contracts.
 
Each transaction is designed to maximize commercial value, protect our clients’ interests, and ensure the clarity and solidity of every agreement.